NEW YORK—Sarah Jessica Parker’s Pretty Matches production company and the reality show producer Magical Elves are planning to create a Project Runway for the art world, Variety reports. The television show would feature artists competing to produce projects in various mediums, from painting, photography, and sculpture to industrial design. Like on Project Runway, the pieces would be evaluated by a panel of judges. Both Pretty Matches and Magical Elves, which produces Project Runway, had been working on art-based reality shows and decided to combine their efforts. Magical Elves’ Dan Cutforth admitted that creating a show about the art world is “risky creatively,” but so was Project Runway, which is now a hit, he argued. “Art is a much more inclusive world than people think,” he told Variety. “We really feel there’s a way to show people how much they care about art in the same way Runway showed people how much they care about clothes. That accessibility is why we think the show can work.” Parker most likely will stay off-camera as an executive producer, but she could make an on-screen appearance if the occasion calls, Cutforth said.
The purported purpose of this show matches the way I think about art: making art accessible and inclusive, so I’d like to give it a chance (even though I haven’t watched television since the last episode of Seinfeld). But I think about accessibility to art as connecting art lovers to each other and to artists and to galleries and everyone else in the art scene. Not pitting artists against each other in a vicious, cutthroat competition to sate passive voyeurism. Not sure how a television show is going to make art feel inclusive. Feeling inclusive comes from engagement and television inherently cannot engage.
Thanks Bethesda Art Blog for highlighting this tidbit on your site.